Top 10 Reasons to Use Paid Search Marketing


With so many consumers flocking to the Internet to find information, read reviews and to ultimately buy something, it is more important than ever that your business is easy to find online. Poor exposure, or worse, no exposure can make your business become obsolete very quickly. You could have the most amazing product or service […]

Essential Online Marketing Strategies

Marketing Strategy

Plain and simple, you MUST market your business online or it WILL become obsolete. If people cannot easily find your business online, then consider your business to be virtually invisible to prospective customers. On top of that, if people do not perceive you or your business as a reputable resource or authority for what you […]

Effective Email Marketing Tactics


Marketing your business online, no matter what you sell, is an absolute necessity these days. The longer you wait to do so, the quicker your business will become obsolete. This sounds harsh, but for many businesses that chose to stick to their old fashioned marketing tactics that produced little to no return on their investment, […]

How to Generate Leads with Social Media


Are you still relying on old fashioned, outdated marketing techniques to get your business the exposure it needs? A better question may be whether you actually think that these traditional forms of marketing are still the most cost effective for your business. One of the most cost effective forms of marketing these days, no matter […]

How to Win Business and Influence Visitors

Portrait of business colleagues holding each other and laughing

One of the most notable business books of our generation, sold and read thousands of times over, has penetrated the minds of business owners in just about any and every industry. Dale Carnegie’s “How to Win Friends and Influence People” is a must read for any professional, in sales or not, to learn how to […]

How to Optimize Your Website and Marketing Plan


The final phase of your 7 Step Online Marketing Plan is to take all of the data you have accumulated over the previous weeks and months and use this to truly optimize your website and marketing plan. This stage is just as critical as the previous 6, but is also one of the most rewarding. […]

How to Analyze a Website and Marketing Plan


One of the most important stages of any marketing plan exists in the actual analysis of it. Besides being one of the most important, unfortunately this stage is also one of the most ignored by many business owners and marketing managers. Website and marketing plan analysis is what will make or break the success of […]

How to Implement an Online Marketing Plan


You are not far off from being able to take advantage of the vast amount of opportunity that exists online for your business. Just about every transaction begins with a search on the Internet and you are that much closer to being able to tap into this prospective customer base. Best of all, you can […]