Link building is tough in any industry. And with the advent of aggressive algorithm changes like Panda and Penguin in the past year or so, SEOs and online marketers have to be increasingly smart about how we build links. Since a lot of links from low quality sites with the exact anchor text for the […]
Understanding Link Building
If you want your website to rank high in the search engines for its relevant key phrases, then it needs two things: (1) Quality Content and (2) Quality Inbound Links. In this post we are going to help you understand exactly what a “quality link” is and how to actually attain them. What is a […]
How to Rank Higher in Local Search Results
As search engine users become more savvy, hyper-local search phrases will continue to become more commonly used. For businesses, this means that your website and/or blog must be optimized for its most targeted, local keywords. In addition, it is more important than ever that your business is properly listed in the correct places so that […]
Online Reputation Management
Do you know what comes up in the search results when you query your name, business, company or product? If not, then you must read on because this post is going to help you save face and protect your brand. If you do know what comes up and it is not something you are pleased […]
Press Release Marketing
One of the best ways you can market your business online is with a Press Release. These PR tools are relatively simple to setup and send out. More importantly, they can be extremely effective when optimized correctly for news wires, readers and search engines. However, as press releases become more widely used by marketers, it […]
Essential Online Marketing Strategies
Plain and simple, you MUST market your business online or it WILL become obsolete. If people cannot easily find your business online, then consider your business to be virtually invisible to prospective customers. On top of that, if people do not perceive you or your business as a reputable resource or authority for what you […]
SEO for WordPress
WordPress, the platform that Business Marketing Blog is built on, is one of the best foundations for any website. One of the main reasons why is because WordPress is just about as SEO friendly as a blog or website can be right out of the box. Of course, there are always things you can do […]
Best Practices for First Page Rankings
Having maximum online visibility for your business is no longer an ancillary marketing concern. To remain competitive your business MUST be easy to find on the Internet. If it is not, then you can bet that your business is gradually becoming unknown, and thus, obsolete. One of the most essential ways to help your business […]
How to Optimize a Website
Congratulations! You have made the first step in getting your business online with an effective lead generation and branding tool – a website. Before you get too excited and go launching that new website make sure you have optimized your website first to achieve maximum results. Check out our post on How to Get a […]