Link building is tough in any industry. And with the advent of aggressive algorithm changes like Panda and Penguin in the past year or so, SEOs and online marketers have to be increasingly smart about how we build links. Since a lot of links from low quality sites with the exact anchor text for the term you want to rank for will now get you penalized instead of helping you rank, we must increasingly find ways to get high quality links back to our sites.
So how do we do this?
We need the dual strategy of building relationships with influential people, as well as knowing how and when to ask for a link.
Let’s look at some examples.
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